Bollywood celebrities are well-known in the fashion world for their entrepreneurship in the fashion sector in addition to their acting skills. In order to express their own styles and creativity, many Bollywood celebrities have started their own fashion lines. These celebrity-owned fashion brands have made changes in the industry, whether it is through their clothes collections or their lifestyle brands. Sales aren’t being driven exclusively by their attractiveness, and each one can make it on its own in India’s competitive economy. Numerous Indian celebrities have entered the world of business ownership and created some incredible fashion brands. In this blog, we will talk about 10 fashion brands that are owned by Bollywood celebrities.
1. 82°E by Deepika Padukone
Actress Deepika Padukone started her business career when she introduced her self-care line, 82°E, to the Indian market. In November 2022, 82°E launched Patchouli Glow, a liquid sunscreen that resembles oil, and Ashwagandha Bounce, a moisturising cream. The longitudinal meridian in India that defines the nation’s standard time served as the basis for the brand name 82°E. 82°E is marketed as the first Indian self-care brand owned by a celebrity and supported by international institutional investors.
The company’s goal is to make self-care an effortless, satisfying, and effective aspect of your life. The company still markets and sells its range on its website and implements a product drop approach.
2. HRX by Hrithik Roshan
In 2013, Bollywood actor Hrithik Roshan introduced India to its first native fitness brand, HRX. Clothing, accessories, fitness watches, and equipment are just some of the products the company offers, in addition to other wellness products. The company’s products are designed to fulfil a need in the market for efficient and streamlined home exercise routines. However, the company’s athleisure wear, which includes jackets, tracksuits, and track pants, has become its signature. Myntra, Flipkart, and the company’s main website all offer access to the brand.
3. Ed-a-Mamma by Alia Bhatt
Based in Mumbai, Maharashtra A apparel company that cares about kids and the environment is called Ed-a-Mamma. In 2021, Alia Bhatt founded Ed-a-Mamma, a nonprofit organization that combines her two greatest passions: the environment and children. She believed that children will protect what they care about, so she set out to design a world that encourages appreciation for the natural environment.
In addition to being a book series, Ed-a-Mamma will be much more. The fabric is exceptionally soft against the skin and of the greatest quality. The brand may also be found on Nykaa Fashion, Ajio, FirstCry, and Myntra in addition to its own website.
4. Nush by Anushka Sharma
Anushka Sharma is not just a fantastic actor and producer; she is also an entrepreneur who is extremely successful. In 2017, she launched her clothing line, Nush. Anushka Sharma’s Nush brand is an expression of her unique sense of style that is affordable for any woman while also offering the cosiness need to shine. Western apparel by Nush is both stylish and versatile, perfect for both day and night. It’s the perfect blend of affordable luxury and lasting quality, and it perfectly captures the unique essence of each individual woman. In addition to Myntra, Ajio, Flipkart, Amazon Fashion, and Tata Cliq, you may buy it on Amazon.
5. Being Human by Salman Khan
Salman Khan was likely one of the first actors to do so when he started his clothing line in 2007. The actor founded the Mumbai-based nonprofit Being Human Foundation, and the inspiration for the film came from his desire to give back to the community there. It offers both men’s and women’s casual and stylish apparel, and a portion of the sales earnings are donated to charitable organisations.
The brand sells its products online and in its own retail outlets across the country. Products range from t-shirts, shirts, shorts, and more.
6. Wrogn by Virat Kohli
In 2014, Indian cricketer Virat Kohli introduced his own brand, Wrogn. In the same way that Virat established his own career path as one of India’s top cricket players, the Wrogn brand is all about defying convention and making your own route. Wrogn allows you a chance to forgo mainstream fashion in favour of wholly original looks. Despite not being a Bollywood star, Virat Kohli is undoubtedly India’s most famous person.
Virat Kohli is not only one of the best cricketers in our nation, but he also represents at least five to six different brands. In addition, he founded One8, a brand that sells the newest sneakers, t-shirts, tracksuits, and accessories, in partnership with Puma. On Myntra, both brands are accessible.
7. Rheson by Sonam Kapoor and Rhea Kapoor
Sonam Kapoor, a well-known Indian actress, and her sister Rhea Kapoor created the Indian apparel line “Rheson” in 2017. Elegant collections with distinctive styles, designs, and contemporary silhouettes are offered by Rheson. All of the fabrics of this brand are crafted from the highest quality materials and expertly cut to fit today’s, elegant woman. Sonam Kapoor, a well-known Indian actress, came up with the concept for the apparel line.
The combination of the names Rhea and Sonam clearly led to the finalised brand name Rheson. The clothing line Rheson, run by sisters Sonam and Rhea, is renowned for its reasonable costs without sacrificing quality. You can find Rheson clothing and accessories in-store or online at Shoppers Stop.
8. SKULT by Shahid Kapoor
In 2016, the fashion line Skult launched in India. It is a division of the well-known fashion e-commerce site Myntra. Shahid Kapoor, an Indian film actor, collaborated on the creation of Skult and serves as the company’s “brand ambassador.” Skult wants to provide young people in India with stylish, modern clothing options. In order to meet the fashion tastes of today’s generation, the company focuses on a blend of fashion, comfort, and usefulness.
The brand is well-known for its athleisure and casual clothing, which includes t-shirts, shirts, jeans, joggers, jackets, and accessories. Bold prints and distinctive detailing are frequent features in Skult designs, which represent a modern and youthful aesthetic. Due to its low prices, cutting-edge designs, and affiliation with a well-known celebrity, the brand has become more well-known among India’s fashion-conscious youth.
9. House of Pataudi by Saif Ali Khan
A clothing line called House of Pataudi was launched in 2018. Saif Ali Khan, a well-known Indian actor, and Myntra, a top fashion e-commerce site, worked together on it. Saif Ali Khan’s family, the Pataudis, are the inspiration for the name of the company. In order to create a fusion of traditional Indian workmanship and modern fashion senses, the House of Pataudi uses its name. The brand’s history and aesthetic are heavily influenced by the renowned Pataudi family. It aims to provide a selection of clothes and accessories that combine modern and traditional designs.
10. PROWL by Tiger Shroff
Tiger Shroff, the founder of Prowl and a fitness star recognised for his unwavering commitment and grit to stay fit while dressing stylishly, inspired the brand’s active lifestyle aesthetic. The brand was established in 2016 and sells a variety of activewear, such as joggers, track trousers, compression clothing, t-shirts, tank tops, sweatshirts, and much more.
PROWL’s mission is to get consumers to have ‘Fun on the Move’ with their sportswear as modern consumers want more from their athletic apparel than just practicality. Young professionals in the workforce and college students are the target market for Prowl because they are constantly looking for branded, high-quality, and stylish clothing that fits their changing lifestyles. The brand’s website, Amazon Fashion, and Flipkart are the places where the products are sold.
In this blog, you’ll find out about 10 fashion brands that are owned by Bollywood celebrities. Depending on your personal preferences, you can select from brands like HRX, Prowl, and more if you’re interested in fitness and seeking decent options. On the other hand, if skincare and beauty are vital to you and you want to look radiant, you might check out the products from the company 82°E.
So, what brand will you be purchasing from next?